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How Can Retail Adjust to the "New Normal"

The fate of brick-and-mortar retail has been gradually shifting for some time as a result of the growth, ease, and efficiency of online shopping in a time-poor, cash-rich world. For several years, physical stores have had to offer more and make shopping experience to attract footfall. COVID-19 has made the shopping trip a risky business and further escalated both the need for change and the acceleration of digital. Retailers now find themselves in an adapt or die world, as they become increasingly reliant on listening to what their consumers want (and, more importantly, need) and pivoting their offering to reflect this.
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