How to maximise app exposure and ensure your content is seen
Launching your app in iTunes and Google Play stores is only the first step to a successful branded app and in most cases the hardest part is actually marketing the app and gaining maximum exposure.
In order to connect with your customers, you must also have a strong online presence and branded apps give you the opportunity to do just that. The number of people using their mobile devices as well as tablets are increasing year on year, and in fact 90% of all mobile traffic is spent in apps.
To successfully set up a Facebook Ad Campaign you will need to first choose your marketing objective as “app installs” in the consideration section.
When creating your Facebook ad, you will be given the opportunity to find your existing app within the search function as show in the below screenshot:
Once you've done the ad set-up, monitor performance to see what works and what doesn't work. Use A/B testing to understand your customer behaviour.
Competitions offering free subscription
Once your app is launched, you should run some competitions i.e. invite customers to like, share and download your app for a chance to win an annual subscription or any other subscription you may be using.
Please make sure your provider/ developer offers this option (to add free subscription to specific users).
If you are an existing ePublish user, you can use this functionally by going to:
Features > purchase manager > free transactions
Using app store badges
When promoting the app, you may want to use the available iTunes and Google Play badges. You can even do this prior your app launches to your existing clients via social media or in your print magazine. You must however comply with their guidelines, which can be accessed below:
Although someone may have downloaded your app, you must also ensure that they are engaged with your app throughout. One way to do this and increase user engagement as well as app usable is by using push notifications.
Did you know that push notifications boost app engagement by 88%? (according to Localytics)! Tweet this !
And as many as 9.6x users will make a purchase compared to those who didn’t receive the message (AppAnnie).
If you’re an existing ePublish user, you can send push notification following the below steps:
Features > push notifications > instant/ scheduled push notifications OR automatic push notifications
Track and analyse performance
On top of everything that you do, it is essential you track and analyse performance to ensure you are getting maximum exposure for your app.
Key metrics to look out for:
Push notification stats
Measuring performance of your paid ads i.e. how many downloads has your Facebook campaign gained you and have you made the return on investment if you have implemented in-app purchases.
In order to therefore get maximum exposure on your app for the content you are publishing you should use as many of the best marketing practises available to you. If you currently have a replica app but would like to further experiment with digital, consider moving to a responsive provider.