Rhapsody is set to sponsor the PPA Customer Direct Conference and Awards, the key event for direct and digital marketing professionals, which will take place in London on 16th November.

This year’s conference theme is dedicated to the customer relationship, with case studies and sessions throughout the day, which will focus on acquiring and retaining customers across print and digital platforms.

Rhapsody’s specialist data team will be on hand during the conference to talk to delegates about how to maximise the value of their data. Attendees can see a demonstration of eVisualise, the recently launched campaign-targeting tool, which brings data to life in a Single Customer View. With eVisualise, users can carry out complex data analysis in an intuitive, user-friendly manner and use the tool to review purchasing behaviour, sales trends, demographic insights and customer interactions. eVisualise offers more intelligent selections for direct marketing use and can help increase the accuracy and effectiveness of campaigns. Attendees can gain a free data health check by seeing the Rhapsody team during the day.

The Customer Direct Awards follow the conference, which will celebrate the work of marketing teams that are engaging, retaining, and growing magazine audiences. Rhapsody will sponsor the Best Use of Data category, which will be awarded to the publisher who displays outstanding use of data. We wish the best of luck to all the nominees!

Rhapsody is a Strategic Sponsor of the PPA, along with sister company the Wyndeham Group

Find out more about PPA Customer Direct 2017.