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Publisher's Guide to Building an Effective Mobile App Strategy

Plan and execute your mobile strategy to deliver a strong user experience and build deeper engagement with new and existing readers.

What does the guide include... 

  • How can magazines and publishers move from print to digital
  • Guidelines on research your brand needs to carry out in order to create an effective mobile app strategy
  • Case study of a UK publisher who has achieved this successfully and the steps to how they've done it

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